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DTSTART;TZID=America/New_York:20260423T140000
DTEND;TZID=America/New_York:20260423T150000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Explaining FTZ Value with Clarity and Confidence: A Practical Messaging Framework for Grantees
DESCRIPTION:In today's evolving trade environment\, how the U.S. Foreign-Trade Zone program is communicated matters more than ever.NAFTZ has been working to refine and simplify how the value of the U.S. FTZ program is communicated\, building on concepts introduced at the 2025 NAFTZ Annual Conference. The result is a practical\, easy-to-use messaging framework designed to help Grantees clearly and consistently articulate the role and impact of U.S. FTZs within their communities.This session will focus on how Grantees can apply this updated framework in real-world conversations with economic development partners\, local stakeholders\, and prospective zone users.Topics will include:Clear\, consistent ways to communicate the value of U.S. FTZsPractical language for use in outreach and stakeholder discussionsTools and resources being developed to support Grantee communicationsConsistent messaging across the U.S. FTZ community is critical to reinforcing the program's value and addressing common misconceptions in the current policy environment.\nEducational CREDITLearn more about AZS and CZS credit eligibility for webinar attendance on their applicable websites.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><div data-olk-copy-source="MessageBody" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">In today&rsquo\;s evolving trade environment\, how the U.S. Foreign-Trade Zone program is communicated matters more than ever.</div><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">NAFTZ has been working to refine and simplify how the value of the U.S. FTZ program is communicated\, building on concepts introduced at the 2025 NAFTZ Annual Conference. The result is a practical\, easy-to-use messaging framework designed to help Grantees clearly and consistently articulate the role and impact of U.S. FTZs within their communities.</div><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">This session will focus on how Grantees can apply this updated framework in real-world conversations with economic development partners\, local stakeholders\, and prospective zone users.</div><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Topics will include:</div><ul data-end="1534" data-start="1330" fr-original-style='margin-bottom: 0in\; color: rgb(36\, 36\, 36)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; margin-left: 40px\;' style='margin-bottom: 0in\; color: rgb(36\, 36\, 36)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; margin-left: 40px\; list-style-position: inside\;'><li style="font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-size: 11pt\; color: rgb(0\, 0\, 0)\;">Clear\,&nbsp\;consistent ways to communicate the value of U.S. FTZs</li><li style="font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-size: 11pt\; color: rgb(0\, 0\, 0)\;">Practical language for use in outreach and stakeholder discussions</li><li style="font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-size: 11pt\; color: rgb(0\, 0\, 0)\;">Tools and resources being developed to support Grantee communications</li></ul><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0)\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Consistent messaging across the U.S. FTZ community is critical to reinforcing the program&rsquo\;s value and addressing common misconceptions in the current policy environment.</div><p style="box-sizing: border-box\; margin: 0px 0px 1rem\; color: rgb(34\, 34\, 34)\; font-family: Lato\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; font-size: 18px\;"><span style="box-sizing: border-box\; font-family: Arial\, Helvetica\, sans-serif\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;"><br>Educational CREDIT</u></strong></span></span></p><p style="box-sizing: border-box\; margin: 0px 0px 0.0001pt\; color: rgb(34\, 34\, 34)\; font-family: Lato\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; font-size: 18px\;"><span style="box-sizing: border-box\; font-family: Arial\, Helvetica\, sans-serif\;"><span style="box-sizing: border-box\;"><span style="box-sizing: border-box\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">Learn more about&nbsp\;</u></strong><a fr-original-style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;" href="https://www.naftz.org/azs-designation/" style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">AZS&nbsp\;</u></strong></a><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">and&nbsp\;</u></strong><a fr-original-style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;" href="https://www.naftz.org/certified-zone-specialist/" style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">CZS&nbsp\;</u></strong></a></span></span><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><span style="box-sizing: border-box\;"><u style="box-sizing: border-box\;">credit&nbsp\;<strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">eligibility</u></strong> for webinar attendance on their applicable websites</u>.&nbsp\;</span></strong></span></span></p><p style="box-sizing: border-box\; margin: 0px 0px 0.0001pt\; color: rgb(34\, 34\, 34)\; font-family: Lato\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><span style="box-sizing: border-box\; font-size: 18px\; font-family: Arial\, Helvetica\, sans-serif\;">&nbsp\;&nbsp\;<strong fr-original-style="font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="box-sizing: border-box\; font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="box-sizing: border-box\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/v1774905636/tenants/82ffc963-c083-4bea-9847-20eeb02b2543/ad096e76958e4b45991e127d57d505e8/1774905635805.png" width="108" height="108" fr-original-style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 108px\; height: 108px\;" fr-original-class="fr-draggable" style="box-sizing: border-box\; border: 0px none\; vertical-align: middle\; max-width: 100%\; height: 108px\; position: relative\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 108px\;"></span></strong> <strong fr-original-style="font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="box-sizing: border-box\; font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="box-sizing: border-box\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/v1774905636/tenants/82ffc963-c083-4bea-9847-20eeb02b2543/ef259304140341539eba7235abe8795c/1774905635821.png" width="109" height="109" fr-original-style="position: relative\; max-width: calc(100% - 10px)\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 109px\; display: inline-block\; vertical-align: bottom\; margin-right: 5px\; margin-left: 5px\; text-align: center\; height: 109px\;" fr-original-class="fr-draggable" style="box-sizing: border-box\; border: 0px none\; vertical-align: bottom\; max-width: calc(100% - 10px)\; height: 109px\; position: relative\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 109px\; display: inline-block\; margin-right: 5px\; margin-left: 5px\; text-align: center\;"></span></strong></span></strong></p><p style="text-align: center\;"><br></p></body></html>
LOCATION:
UID:e.3330.1430919
SEQUENCE:3
DTSTAMP:20260411T103214Z
URL:https://members.naftz.org/eventcalendar/Details/explaining-ftz-value-with-clarity-and-confidence-a-practical-messaging-framework-for-grantees-1693399?sourceTypeId=Hub
END:VEVENT
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