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TZID:America/New_York
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DTSTART:20070101T000000
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DTSTART:20070101T000000
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260429T140000
DTEND;TZID=America/New_York:20260429T150000
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Explaining FTZ Value with Clarity and Confidence: A Practical Messaging Framework for Internal and External Communication
DESCRIPTION:In today's rapidly evolving trade environment\, the ability to clearly explain the value of the U.S. Foreign-Trade Zone program within your organization and externally is more important than ever.NAFTZ has been working to refine and simplify how U.S. FTZ messaging is communicated\, building on concepts introduced at the 2025 Annual Conference. The result is a practical\, easy-to-use framework designed to help members confidently communicate the benefits of U.S. FTZ participation in everyday business and policy discussions.This session will focus on how Operators\, Users\, 3PLs\, and Service Providers can apply this framework in real-world conversations with company leadership\, customers\, and external stakeholders.Topics will include:How to clearly explain U.S. FTZ benefits in business termsPractical language for internal and external conversationsTools and resources being developed for member useConsistent messaging across the U.S. FTZ community is critical to reinforcing the program's value and addressing common misconceptions in the current policy environment.\nEducational CREDITLearn more about AZS and CZS credit eligibility for webinar attendance on their applicable websites.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><div data-olk-copy-source="MessageBody" style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">In today&rsquo\;s rapidly evolving trade environment\, the ability to clearly explain the value of the U.S. Foreign-Trade Zone program&mdash\;within your organization and externally&mdash\;is more important than ever.</div><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">NAFTZ has been working to refine and simplify how U.S. FTZ messaging is communicated\, building on concepts introduced at the 2025 Annual Conference. The result is a practical\, easy-to-use framework designed to help members confidently communicate the benefits of U.S. FTZ participation in everyday business and policy discussions.</div><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">This&nbsp\;session will focus on how Operators\, Users\, 3PLs\, and Service Providers can apply this framework in real-world conversations with company leadership\, customers\, and external stakeholders.</div><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Topics&nbsp\;will include:</div><ul data-end="2845" data-start="2670" fr-original-style='margin-bottom: 0in\; color: rgb(36\, 36\, 36)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; margin-left: 40px\;' style='margin-bottom: 0in\; color: rgb(36\, 36\, 36)\; font-family: "Segoe UI"\, "Segoe UI Web (West European)"\, -apple-system\, BlinkMacSystemFont\, Roboto\, "Helvetica Neue"\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; margin-left: 40px\; list-style-position: inside\;'><li style="font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-size: 11pt\; color: rgb(0\, 0\, 0) !important\;">How to clearly explain U.S. FTZ benefits in business terms</li><li style="font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-size: 11pt\; color: rgb(0\, 0\, 0) !important\;">Practical language for internal and external conversations</li><li style="font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-size: 11pt\; color: rgb(0\, 0\, 0) !important\;">Tools and resources being developed for member use</li></ul><div style="border: 0px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-variant-position: inherit\; font-variant-emoji: inherit\; font-weight: 400\; font-stretch: inherit\; font-size: 11pt\; line-height: inherit\; font-family: Aptos\, Aptos_EmbeddedFont\, Aptos_MSFontService\, Calibri\, Helvetica\, sans-serif\; font-optical-sizing: inherit\; font-size-adjust: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; font-language-override: inherit\; margin: 1em 0px 1em 40px\; padding: 0px\; vertical-align: baseline\; color: rgb(0\, 0\, 0) !important\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Consistent messaging across the U.S. FTZ community is critical to reinforcing the program&rsquo\;s value and addressing common misconceptions in the current policy environment.</div><p style="box-sizing: border-box\; margin: 0px 0px 1rem\; color: rgb(34\, 34\, 34)\; font-family: Lato\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; font-size: 18px\;"><span style="box-sizing: border-box\; font-family: Arial\, Helvetica\, sans-serif\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;"><br>Educational CREDIT</u></strong></span></span></p><p style="box-sizing: border-box\; margin: 0px 0px 0.0001pt\; color: rgb(34\, 34\, 34)\; font-family: Lato\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; font-size: 18px\;"><span style="box-sizing: border-box\; font-family: Arial\, Helvetica\, sans-serif\;"><span style="box-sizing: border-box\;"><span style="box-sizing: border-box\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">Learn more about&nbsp\;</u></strong><a fr-original-style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;" href="https://www.naftz.org/azs-designation/" style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">AZS&nbsp\;</u></strong></a><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">and&nbsp\;</u></strong><a fr-original-style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;" href="https://www.naftz.org/certified-zone-specialist/" style="box-sizing: border-box\; background-color: transparent\; color: rgb(216\, 42\, 42)\; text-decoration: none\; user-select: auto\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">CZS&nbsp\;</u></strong></a></span></span><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><span style="box-sizing: border-box\;"><u style="box-sizing: border-box\;">credit&nbsp\;<strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><u style="box-sizing: border-box\;">eligibility</u></strong> for webinar attendance on their applicable websites</u>.&nbsp\;</span></strong></span></span></p><p style="box-sizing: border-box\; margin: 0px 0px 0.0001pt\; color: rgb(34\, 34\, 34)\; font-family: Lato\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; background-color: rgb(255\, 255\, 255)\;"><strong fr-original-style="box-sizing: border-box\; font-weight: 700\;" style="box-sizing: border-box\; font-weight: 700\;"><span style="box-sizing: border-box\; font-size: 18px\; font-family: Arial\, Helvetica\, sans-serif\;">&nbsp\;&nbsp\;<strong fr-original-style="font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="box-sizing: border-box\; font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="box-sizing: border-box\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/v1774905601/tenants/82ffc963-c083-4bea-9847-20eeb02b2543/56a8d33fbe4f4fa18dbd59a613757764/1774905601281.png" width="108" height="108" fr-original-style="position: relative\; max-width: 100%\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 108px\; height: 108px\;" fr-original-class="fr-draggable" style="box-sizing: border-box\; border: 0px none\; vertical-align: middle\; max-width: 100%\; height: 108px\; position: relative\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 108px\;"></span></strong> <strong fr-original-style="font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="box-sizing: border-box\; font-weight: 700\; color: rgb(0\, 0\, 0)\; font-family: Arial\; font-size: medium\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><span style="box-sizing: border-box\;"><img src="https://res.cloudinary.com/micronetonline/image/upload/v1774905601/tenants/82ffc963-c083-4bea-9847-20eeb02b2543/e165eba55f4149b6a0fce87aad639097/1774905601217.png" width="109" height="109" fr-original-style="position: relative\; max-width: calc(100% - 10px)\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 109px\; display: inline-block\; vertical-align: bottom\; margin-right: 5px\; margin-left: 5px\; text-align: center\; height: 109px\;" fr-original-class="fr-draggable" style="box-sizing: border-box\; border: 0px none\; vertical-align: bottom\; max-width: calc(100% - 10px)\; height: 109px\; position: relative\; cursor: pointer\; padding: 0px 1px\; color: rgb(36\, 36\, 36)\; font-family: &quot\;Segoe UI&quot\;\, &quot\;Segoe UI Web (West European)&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, sans-serif\; font-size: 15px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; background-color: rgb(255\, 255\, 255)\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; width: 109px\; display: inline-block\; margin-right: 5px\; margin-left: 5px\; text-align: center\;"></span></strong></span></strong></p><p style="text-align: center\;"><br></p></body></html>
LOCATION:
UID:e.3330.1430941
SEQUENCE:3
DTSTAMP:20260411T103112Z
URL:https://members.naftz.org/eventcalendar/Details/explaining-ftz-value-with-clarity-and-confidence-a-practical-messaging-framework-for-internal-and-external-communication-1693421?sourceTypeId=Hub
END:VEVENT
END:VCALENDAR
