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Explaining FTZ Value with Clarity and Confidence: A Practical Messaging Framework for Internal and External Communication

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Explaining FTZ Value with Clarity and Confidence: A Practical Messaging Framework for Internal and External Communication

Wednesday, April 29, 2026 (2:00 PM - 3:00 PM) (EDT)

Description

In today’s rapidly evolving trade environment, the ability to clearly explain the value of the U.S. Foreign-Trade Zone program—within your organization and externally—is more important than ever.
NAFTZ has been working to refine and simplify how U.S. FTZ messaging is communicated, building on concepts introduced at the 2025 Annual Conference. The result is a practical, easy-to-use framework designed to help members confidently communicate the benefits of U.S. FTZ participation in everyday business and policy discussions.
This session will focus on how Operators, Users, 3PLs, and Service Providers can apply this framework in real-world conversations with company leadership, customers, and external stakeholders.
Topics will include:
  • How to clearly explain U.S. FTZ benefits in business terms
  • Practical language for internal and external conversations
  • Tools and resources being developed for member use
Consistent messaging across the U.S. FTZ community is critical to reinforcing the program’s value and addressing common misconceptions in the current policy environment.

SPEAKERS


NAFTZ Director of Advocacy and Strategic Relations | Melissa Irmen

NAFTZ President  | Jeff Tafel 


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Dan Gunderman | Account Manager

 

Dan is an experienced writer and media strategist with a knack for creative storytelling. A former reporter for the New York Daily News and multiple technology publications (e.g., Information Security Media Group and the Cyber Security Hub), Dan brings a unique, journalistic perspective to his PR campaign work at Violet PR. Some areas of career specialty have included infrastructure development, state policy and disruptive technology.

 

In his career to date, Dan has led earned media campaigns for regional and municipal economic development organizations, including leading our media relations work with the National Association of Foreign-Trade Zones. Through Violet PR’s partnership with NAFTZ, Dan has crafted technical articles, written Q&A pieces, and cleverly pitched media around the country to gain visibility for the Association.


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Educational CREDIT

Learn more about AZS and CZS credit eligibility for webinar attendance on their applicable websites. 

 


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Event Contact
Jeff Tafel
12023311950
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Wednesday, April 29, 2026 (2:00 PM - 3:00 PM) (EDT)
Categories
Webinar
Advocacy / Legislative
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